How to Promote your New Website for Beginners
Well you got your nice new shiny website how do you get people to find it. How do you get it out their across the internet so when people look for what your selling you pop up for them to see.
The search phrase Uniform Shop returns 13,670,000,000 results in the Google search so if you’re selling uniforms why should your site be at the front, don’t know what key phrases are relevant to your business but most search phrases return hundreds of thousands to millions of results so why should your businesses website be in front of your competitors, you have to convince Google your site has more right to be their than the other millions.
It’s just the same as opening a shop on a high street with nothing but shops that sell exactly the same products as you. How would you convince passing customers to use your shop? That’s the tasks at hand and my first piece of advice would be getting someone who knows what they’re doing to do it.
Welcome to the subject of Search Engine Optimization (SEO) what does it mean? Well that’s any bodies guess, stick 100 SEO engineers in a room and you would get as much agreement as a room full of British MP’s discussing Brexit.
Before you continue I would advise you do some research on SEO and site promotions? See if you have the head for it.
It use to mean putting your website together correctly with such things as site meta data, picture meta data, links, content, descriptions and lots of other stuff that would fill a book or two, but these days you have to consider all the different platforms out there as well such as Facebook, Twitter, Instagram, YouTube ect ect that would fill a lot more books. So SEO would be the campaign of using all available platforms and routes available online to promote and drive customers to your website.
How you do this and how you link all these platforms together is what puts your website at the top of Google, get this more correct than your competition and you will appear above them in the search engines. This can be very time consuming and an understanding of what people would be searching and its relevance to how Google search relates to it is a must. If you’re no good with words and content writing this isn’t for you.
What do you want from your website?
click one to see which type of website you need
Do you want an advert online you can use to keep your customers updated with, or somewhere people can get information about your products and services online if they search for your business? read more...
Do you want local customers you don’t know and who don’t know you to find your site when they search for a product or services you provide without your company name? read more....